{"title":"Nash Format — Ukrainian Books","description":"\u003cp\u003e\u003cstrong\u003eNash Format\u003c\/strong\u003e grew out of the audiobook label Knyha Vholos, which Vladyslav Kyrychenko bought in 2006 and renamed. It became one of Ukraine's ten largest publishers and the country's best-known house for intelligent nonfiction. Kyrychenko also initiated the KyivBookFest festival; he passed away in January 2026.\u003c\/p\u003e\n\u003cp\u003eThe Nash Format list reads like a reading plan for curious minds: Nassim Nicholas Taleb's \u003cem\u003eThe Black Swan\u003c\/em\u003e and \u003cem\u003eSkin in the Game\u003c\/em\u003e, Greg McKeown's \u003cem\u003eEssentialism\u003c\/em\u003e, Carol Dweck's \u003cem\u003eMindset\u003c\/em\u003e, Benjamin Graham's \u003cem\u003eThe Intelligent Investor\u003c\/em\u003e, Mark Manson — and a strong line of Ukrainian history and military memoirs by Volodymyr Viatrovych, Mark Livin and Illia Poludionnyi.\u003c\/p\u003e\n\u003cp\u003eFind every Nash Format title available at Booklya below.\u003c\/p\u003e","products":[{"product_id":"esencializm-mistectvo-viznacati-prioriteti-makkeon-g","title":"Essentialism: The Disciplined Pursuit of Less","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"422\" data-end=\"516\" class=\"\"\u003eDo you often feel overworked but underproductive? Are you always busy, yet not moving forward?\u003c\/p\u003e\n\u003cp data-start=\"518\" data-end=\"733\" class=\"\"\u003eGreg McKeown introduces the concept of Essentialism — a systematic discipline for identifying what truly matters, eliminating the non-essential, and focusing your time and energy on what brings the greatest impact.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"900\" class=\"\"\u003eThis updated edition of \u003cem data-start=\"759\" data-end=\"773\"\u003eEssentialism\u003c\/em\u003e includes excerpts from McKeown’s new book and provides tools used by professionals at Google, Facebook, Twitter, and LinkedIn.\u003c\/p\u003e\n\u003cp data-start=\"902\" data-end=\"1049\" class=\"\"\u003eIdeal for entrepreneurs, managers, and anyone seeking to take control of their time, organize their life effectively, and stop feeling overwhelmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Greg McKeown","offers":[{"title":"Default Title","offer_id":49846967763281,"sku":"9786177973040","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/esencializm-mistectvo-viznacati-prioriteti-makkeon-g-book-cover-471.webp?v=1770804518"},{"product_id":"thinking-fast-and-slow-daniel-kahneman","title":"Thinking, Fast and Slow","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv class=\"accordion mt-3\" id=\"accordionPanelsStayOpenDesc\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv id=\"panelsStayOpen-desc\" class=\"accordion-collapse collapse show\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv class=\"accordion mt-3\" id=\"accordionPanelsStayOpenDesc\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv id=\"panelsStayOpen-desc\" class=\"accordion-collapse collapse show\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"433\" data-end=\"502\" class=\"\"\u003eWe like to think of ourselves as rational beings — but are we really?\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"736\" class=\"\"\u003eIn this groundbreaking book, Nobel Prize-winning psychologist Daniel Kahneman reveals the dual systems that drive the way we think. \"System 1\" is fast, intuitive, and emotional. \"System 2\" is slower, more deliberative, and logical.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"1008\" class=\"\"\u003eBy understanding how these systems work together (and often clash), readers can learn to make better decisions, avoid common biases, and take control of their thought processes. This is not just a guide to thinking — it's a journey into the very heart of the human mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Daniel Kahneman","offers":[{"title":"Default Title","offer_id":49847039754577,"sku":"9786177279180","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/mislenna-svidke-j-povilne-kaneman-d-171.webp?v=1770804519"},{"product_id":"amazon-unbound-jeff-bezos-and-the-invention-of-a-global-empire","title":"Amazon Unbound: Jeff Bezos and the Invention of a Global Empire","description":"\u003cp data-start=\"458\" data-end=\"728\" class=\"\"\u003eHow did Amazon first conquer the world of online retail, then enter nearly every home with goods, services, entertainment, cloud platforms, and even ambitions for robotics and space travel? And how did Jeff Bezos become the richest person on Earth between 2018 and 2021?\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"975\" class=\"\"\u003eJournalist Brad Stone explores the business phenomenon that transformed from a startup into a global force in just three decades. This book details the evolution of Bezos from a tech geek to a disciplined billionaire with far-reaching ambitions.\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1075\" class=\"\"\u003eA compelling story about bold decisions, massive scale, risks, and the power to reshape the world.\u003c\/p\u003e","brand":"Brad Stone","offers":[{"title":"Default Title","offer_id":49847045751121,"sku":"9786178277635","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/amazon-bez-mez-ak-dzeff-bezos-rozbuduvav-globalnu-imperiu-stoun-205.webp?v=1770804520"},{"product_id":"think-and-grow-rich-napoleon-hill","title":"Think and Grow Rich","description":"\u003cp data-start=\"329\" data-end=\"645\" class=\"\"\u003eFirst published in 1937, \u003cem data-start=\"354\" data-end=\"375\"\u003eThink and Grow Rich\u003c\/em\u003e is one of the most influential self-help books of all time. Drawing on the success stories of industrial giants like Andrew Carnegie, Henry Ford, and Thomas Edison, Napoleon Hill distilled their principles into 13 essential steps for personal and financial achievement.\u003c\/p\u003e\n\u003cp data-start=\"647\" data-end=\"907\" class=\"\"\u003eThis book is more than just about making money—it's a mindset manual for success, discipline, persistence, and faith. Whether you’re an entrepreneur, student, or lifelong learner, Hill’s philosophy provides the mental framework for turning desire into reality.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1027\" class=\"\"\u003eA timeless classic, \u003cem data-start=\"929\" data-end=\"950\"\u003eThink and Grow Rich\u003c\/em\u003e continues to inspire millions around the world to dream big and take action.\u003c\/p\u003e","brand":"Napoleon Hill","offers":[{"title":"Default Title","offer_id":49884054913361,"sku":"9786177388967","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/dumaj-i-bagatij-gill-napoleon-book-cover-man-hammock-384.webp?v=1770804545"},{"product_id":"the-subtle-art-of-not-giving-a-fck","title":"The Subtle Art of Not Giving a F*ck","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv class=\"accordion mt-3\" id=\"accordionPanelsStayOpenDesc\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv id=\"panelsStayOpen-desc\" class=\"accordion-collapse collapse show\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\n\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv class=\"accordion mt-3\" id=\"accordionPanelsStayOpenDesc\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv id=\"panelsStayOpen-desc\" class=\"accordion-collapse collapse show\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"315\" data-end=\"602\" class=\"\"\u003e\u003cem data-start=\"315\" data-end=\"349\"\u003eThe Subtle Art of Not Giving a F\u003c\/em\u003eck* is the international bestseller that redefines what it means to live a good life. With raw honesty, sharp humor, and a no-nonsense attitude, Mark Manson delivers a counterintuitive guide to living meaningfully by focusing only on what truly matters.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"895\" class=\"\"\u003eInstead of always trying to be positive, Manson argues for embracing our limitations, accepting failure, and learning to say “no” to things that don’t align with our values. This tough-love self-help book has inspired millions to care less about what doesn’t matter and more about what does.\u003c\/p\u003e\n\u003cp data-start=\"897\" data-end=\"973\" class=\"\"\u003eA powerful and refreshing take on personal development for the 21st century.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mark Manson","offers":[{"title":"Default Title","offer_id":49900959236433,"sku":"9786178120344","price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/vitoncene-mistectvo-zabivati-na-vse-menson-mark-orange-book-ukrainian-181.webp?v=1770804567"},{"product_id":"atlas-shrugged-part-i-non-contradiction","title":"Atlas Shrugged, Part I: Non-Contradiction","description":"\u003cp\u003eWho is John Galt? The question echoes through a decaying world where productivity is punished and greatness is silenced. In the first part of Ayn Rand’s epic novel Atlas Shrugged, Dagny Taggart struggles to keep her railroad alive as the economy collapses and brilliant minds vanish without a trace.\u003c\/p\u003e\n\u003cp\u003eAs Dagny fights against bureaucratic interference and irrational policies, she begins to uncover a mysterious resistance—one that challenges the very foundation of a society built on dependence.\u003c\/p\u003e\n\u003cp\u003eNon-Contradiction introduces the philosophical and emotional core of Rand’s Objectivist worldview: reason, integrity, and the right to pursue one’s own happiness.\u003c\/p\u003e","brand":"Ayn Rand","offers":[{"title":"Default Title","offer_id":49901071565137,"sku":"9786177279067","price":15.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/atlant-rozpraviv-pleci-castina-1-nesuperecnist-rend-ajn-atlas-463.webp?v=1770804570"},{"product_id":"atlas-shrugged-part-iii-a-is-a","title":"Atlas Shrugged, Part III: A Is A","description":"\u003cp data-start=\"308\" data-end=\"607\" class=\"\"\u003eIn the final part of Ayn Rand’s magnum opus \u003cem data-start=\"352\" data-end=\"368\"\u003eAtlas Shrugged\u003c\/em\u003e, the world is on the brink of collapse. As government control intensifies and society crumbles, Dagny Taggart finally uncovers the secret behind the disappearances of the world’s great minds—and meets the man behind the legend: John Galt.\u003c\/p\u003e\n\u003cp data-start=\"609\" data-end=\"860\" class=\"\"\u003ePart III, \u003cem data-start=\"619\" data-end=\"627\"\u003eA Is A\u003c\/em\u003e, is the philosophical climax of Rand’s Objectivist vision—a rallying cry for reason, individualism, and the creative power of the human mind. As the heroes of the mind rise in defiance of collectivism, a bold new future is imagined.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1023\" class=\"\"\u003e\u003cem data-start=\"862\" data-end=\"878\"\u003eAtlas Shrugged\u003c\/em\u003e is a landmark work of literature, politics, and philosophy, and this concluding volume brings its message to a powerful and unforgettable close.\u003c\/p\u003e","brand":"Ayn Rand","offers":[{"title":"Default Title","offer_id":49901096206673,"sku":"9786177279166","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/atlant-rozpraviv-pleci-castina-3-a-e-rend-ajn-book-bridge-cover-897.webp?v=1770804570"},{"product_id":"atlas-shrugged-part-ii-either-or","title":"Atlas Shrugged, Part II: Either-Or","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"314\" data-end=\"568\" class=\"\"\u003eIn Part II of \u003cem data-start=\"328\" data-end=\"344\"\u003eAtlas Shrugged\u003c\/em\u003e, Ayn Rand deepens her epic philosophical novel with escalating stakes. As America continues its downward spiral of economic collapse and political control, Dagny Taggart fights to keep her railroad—and the country—on track.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"694\" class=\"\"\u003eWith the mysterious disappearance of the world’s top innovators and thinkers, a terrifying question looms: Who is John Galt?\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"968\" class=\"\"\u003e\u003cem data-start=\"696\" data-end=\"707\"\u003eEither-Or\u003c\/em\u003e explores the clash between individualism and collectivism, freedom and force, innovation and stagnation. As Dagny edges closer to uncovering a hidden rebellion of minds, she faces moral and personal dilemmas that could alter the fate of the nation—and her own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ayn Rand","offers":[{"title":"Default Title","offer_id":49901120749905,"sku":"9786177279159","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/atlant-rozpraviv-pleci-castina-2-abo-abo-rend-ajn-paperback-book-350.webp?v=1770804571"},{"product_id":"antifragile-nassim-taleb","title":"Antifragile: Things That Gain from Disorder","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"329\" data-end=\"558\" class=\"\"\u003eIn \u003cem data-start=\"332\" data-end=\"345\"\u003eAntifragile\u003c\/em\u003e, bestselling author Nassim Nicholas Taleb introduces a powerful concept: some things benefit from shock, chaos, and volatility. While fragile systems break under stress, antifragile ones thrive and grow stronger.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"887\" class=\"\"\u003eFrom financial markets to personal growth, Taleb challenges conventional thinking and presents a new way to understand risk, uncertainty, and life itself. Mixing philosophy, science, history, and practical insight, this book is a provocative guide to building systems and mindsets that endure—and evolve—in unpredictable times.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1040\" class=\"\"\u003ePart of the Incerto series (\u003cem data-start=\"917\" data-end=\"933\"\u003eThe Black Swan\u003c\/em\u003e, \u003cem data-start=\"935\" data-end=\"957\"\u003eFooled by Randomness\u003c\/em\u003e), \u003cem data-start=\"960\" data-end=\"973\"\u003eAntifragile\u003c\/em\u003e is essential reading for thinkers, entrepreneurs, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nassim Nicholas Taleb","offers":[{"title":"Default Title","offer_id":49901279805777,"sku":"9786177973002","price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/antikrihkist-pro-ne-vrazlive-u-realnomu-zitti-taleb-nassim-nikolas-179.webp?v=1770804571"},{"product_id":"the-goal-goldratt-cox","title":"The Goal: A Process of Ongoing Improvement","description":"\u003cdiv class=\"col-12 g-0\"\u003e\n\u003cdiv id=\"accordionPanelsStayOpenDesc\" class=\"accordion mt-3\"\u003e\n\u003cdiv class=\"accordion-item\"\u003e\n\u003cdiv class=\"accordion-collapse collapse show\" id=\"panelsStayOpen-desc\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp data-start=\"372\" data-end=\"550\" class=\"\"\u003e\u003cem data-start=\"372\" data-end=\"382\"\u003eThe Goal\u003c\/em\u003e is more than a business novel—it's a groundbreaking guide to improving productivity, identifying bottlenecks, and transforming performance in manufacturing and beyond.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"772\" class=\"\"\u003eTold through the story of Alex Rogo, a plant manager racing against time to save his factory, the book introduces the Theory of Constraints, a powerful method for identifying and resolving the weakest link in any system.\u003c\/p\u003e\n\u003cp data-start=\"774\" data-end=\"980\" class=\"\"\u003eWith over 7 million copies sold worldwide, this engaging and thought-provoking book blends narrative and business strategy to teach fundamental lessons in efficiency, leadership, and continuous improvement.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1107\" class=\"\"\u003eA must-read for entrepreneurs, engineers, operations managers, and anyone striving to streamline processes and boost results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Eliyahu M. Goldratt \u0026 Jeff Cox","offers":[{"title":"Default Title","offer_id":49901376536913,"sku":"9786178120634","price":19.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/meta-proces-bezperervnogo-vdoskonalenna-koks-dzeff-454.webp?v=1770804572"},{"product_id":"biznes-kopirajting-ak-pisati-teksti-sob-zalucati-klientiv","title":"Business Copywriting: How to Write Texts That Attract Customers – Denis Kaplunov (Hardcover, Ukrainian)","description":"\u003cp data-start=\"267\" data-end=\"343\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUnlock persuasive writing with \u003cstrong data-start=\"31\" data-end=\"98\"\u003eBusiness Copywriting: How to Write Texts That Attract Customers\u003c\/strong\u003e, a practical handbook by \u003cstrong data-start=\"124\" data-end=\"142\"\u003eDenis Kaplunov\u003c\/strong\u003e, published in Ukrainian by Nash Format (2024). In this \u003cstrong data-start=\"198\" data-end=\"220\"\u003e336-page hardcover\u003c\/strong\u003e (approx. 140×210 mm), Kaplunov blends storytelling, marketing, behavioral economics, and sales psychology to help you craft compelling copy. Learn to engage clients, highlight value, overcome objections, and inspire action—with good and bad examples, self-assessment exercises, and effectiveness criteria throughout\u003c\/span\u003e \u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"364\"\u003e\u003cstrong data-start=\"345\" data-end=\"362\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"367\" data-end=\"444\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStrategic synthesis of writing, advertising, marketing, and behavioral sales psychology\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"486\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFull of real-world examples and interactive exercises to improve your writing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"526\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSolid, compact hardcover ideal for professionals, entrepreneurs, and copywriters seeking credibility and results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"553\"\u003e\u003cstrong data-start=\"528\" data-end=\"551\"\u003eWhy You Should Buy:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"597\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLearn to craft copy that captivates and converts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"641\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuild trust and reputation with persuasive, clear messaging\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"683\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eApplicable for freelancers, marketers, and business communicators\u003c\/span\u003e\u003c\/p\u003e","brand":"Denis Kaplunov","offers":[{"title":"Default Title","offer_id":50005492433233,"sku":"9786178120849","price":22.94,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/biznes-kopirajting-ak-pisati-teksti-sob-zalucati-klientiv-kaplunov-675.webp?v=1770804719"},{"product_id":"ekonomika-na-tarilci-poasnenna-skladnih-procesiv-zvicajnih-produktah","title":"The Economy on a Plate – Ha-Joon Chang (Ukrainian Hardcover)","description":"\u003cp data-start=\"156\" data-end=\"838\"\u003e\u003cem data-start=\"207\" data-end=\"231\"\u003eThe Economy on a Plate\u003c\/em\u003e by renowned economist Ha-Joon Chang offers a refreshing, flavorful way to understand the world economy—by exploring the fascinating stories behind our everyday foods. Just as a varied diet enriches the palate, Chang argues that diverse economic ideas nourish our understanding. Through engaging anecdotes about the origins, preparation, and cultural meaning of staples like chocolate, spices, okra, and coffee, he unpacks complex economic concepts such as globalization, trade policies, labor markets, and hidden costs in a way that’s both tasty and thought-provoking\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"993\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePublished in \u003cstrong data-start=\"13\" data-end=\"21\"\u003e2024\u003c\/strong\u003e by \u003cem data-start=\"25\" data-end=\"37\"\u003eНаш Формат\u003c\/em\u003e, the Ukrainian hardcover edition spans \u003cstrong data-start=\"77\" data-end=\"90\"\u003e232 pages\u003c\/strong\u003e, in a tactile \u003cstrong data-start=\"105\" data-end=\"121\"\u003e145 × 215 mm\u003c\/strong\u003e format, and weighs approximately \u003cstrong data-start=\"155\" data-end=\"164\" data-is-last-node=\"\"\u003e355 g\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/vivat.com.ua\/product\/ekonomika-na-tariltsi\/?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/vivat.com.ua\/product\/ekonomika-na-tariltsi\/?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eTranslated by \u003cstrong data-start=\"14\" data-end=\"38\"\u003eSvitlana Zolotukhina\u003c\/strong\u003e, the book makes economics accessible and convivial through stories that resonate both intellectually and emotionally\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1071\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExamples include how avocado is eaten with sugar in Brazil, or how the humble scarlet tomato once counted as a delicacy in Korea—each tale points toward deeper economic truths such as the evolution of patent laws, the spice trade sparking joint-stock company formation, and how transnational corporations shape—and occasionally homogenize—global industries\u003c\/span\u003e\u003c\/p\u003e","brand":"Ha-Joon Chang","offers":[{"title":"Default Title","offer_id":50005492564305,"sku":"9786178434359","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/0861\/5505\/files\/ekonomika-na-tarilci-poasnenna-skladnih-procesiv-zvicajnih-produktah-393.webp?v=1770804718"},{"product_id":"we-are-alive-ayn-rand-ukrainian-hardcover","title":"We Are Alive – Ayn Rand (Ukrainian Hardcover)","description":"\u003cp data-start=\"171\" data-end=\"821\"\u003e\u003cem data-start=\"222\" data-end=\"236\"\u003eWe Are Alive\u003c\/em\u003e by Ayn Rand traces the lives of Kira Argunova and her family during the turbulent aftermath of the Russian Revolution. Kira, a fiercely independent woman, struggles to break free from the suffocating constraints of the emerging Soviet regime to save her beloved Leo. In a world where the lines between good and evil blur, yesterday’s revolutionaries have become opportunists, and ideological idealism clashes with conscience. Despite betrayal, despair, and darkness enveloping both city and soul, Kira persists—driven by an unwavering commitment to human dignity and personal freedom.\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"898\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis Ukrainian edition, translated by Hennadii Shpak, preserves Rand’s fierce philosophical voice and narrative intensity. 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Drawing on decades of research in psychology and organizational behavior, the authors introduce the four core EI domains (self-awareness, self-management, social awareness, relationship management) and demonstrate how leaders can:\u003c\/p\u003e\n\u003cul data-start=\"660\" data-end=\"1210\"\u003e\n\u003cli data-start=\"660\" data-end=\"809\"\u003e\n\u003cp data-start=\"662\" data-end=\"809\"\u003e\u003cstrong data-start=\"662\" data-end=\"687\"\u003eInspire and Motivate:\u003c\/strong\u003e Learn why “resonant” leadership fosters creativity and engagement, while “dissonant” styles undermine team performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"970\"\u003e\n\u003cp data-start=\"812\" data-end=\"970\"\u003e\u003cstrong data-start=\"812\" data-end=\"837\"\u003eBuild Stronger Teams:\u003c\/strong\u003e Apply practical techniques for recognizing and regulating emotions—both your own and others’—to cultivate trust and collaboration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"971\" data-end=\"1089\"\u003e\n\u003cp data-start=\"973\" data-end=\"1089\"\u003e\u003cstrong data-start=\"973\" data-end=\"993\"\u003eNavigate Change:\u003c\/strong\u003e Use EI competencies to guide organizations through uncertainty, conflict, and transformation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1090\" data-end=\"1210\"\u003e\n\u003cp data-start=\"1092\" data-end=\"1210\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1124\"\u003eSustain Personal Well-Being:\u003c\/strong\u003e Balance drive with empathy to prevent burnout and model healthy workplace cultures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1212\" data-end=\"1523\"\u003ePacked with real-world case studies, actionable self-assessments, and a new preface by the authors reflecting on today’s fast-paced business environment, this 288-page hardcover is a must-read for managers, executives, and anyone looking to elevate their leadership impact\u003c\/p\u003e\n\u003cp data-start=\"1525\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1525\" data-end=\"1547\"\u003eFormat \u0026amp; 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Its significance is confirmed by the fact that the events described in the book, set a century ago, closely mirror the current state of affairs in the world—economically, politically, and ideologically. Despite this, politicians and the powerful elite harshly criticize the novel. This paradox—combined with the fact that the book contains no fights, murders, or explicit scenes of carnal love—continues to intrigue readers about the reasons for its popularity. Whatever the case, these days you're bound to encounter at least a few people with \"Atlas Shrugged\" in their hands. This widespread recognition highlights the unconventional ideas embedded within its pages.\u003c\/p\u003e\n\u003cp\u003e\"Atlas Shrugged\" depicts a society where major businessmen focus not on expanding production and creating new products but on lobbying; where their representatives gradually become economic dictators; where financial success depends not on hard work and talent but on proximity to power; where the state manually regulates every industry under the guise of populist rhetoric, selling its arbitration services; where economic issues caused by excessive regulation are addressed with even stricter laws and an escalation of oppressive measures; and where the population justifies this state of affairs as evidence of the desired \"stability.\" In an attempt to rid itself of the \"aristocracy of money,\" the society described in the novel ultimately creates an \"aristocracy of connections.\"\u003c\/p\u003e\n\u003cp\u003ePractically speaking, this book has an extraordinary ability to alter perceptions. It provides a comprehensive worldview and answers questions about the purpose of human life and the societal value of entrepreneurship. It will be an invaluable resource for anyone striving for self-improvement, seeking life's truths, and understanding their place in the world.\u003c\/p\u003e\n\u003cp\u003e\"Atlas Shrugged\" is the world's foremost book defending the very idea of capitalism. It’s no wonder that for many entrepreneurs, it has become a second Bible. Considering the lack of entrepreneurial culture in our country, this book ought to be included in school curricula. Concerns about the verbosity of the three-volume work are unfounded: the text is incredibly dynamic, skillfully balancing philosophical and political discourse with vivid descriptions of a world teetering on the brink of apocalypse, while incorporating elements of detective and thriller genres. If you read the train wreck scene without shuddering, you are either Buddha or a corpse—the description of the ubiquitous mechanism of evading responsibility, which inevitably leads to both minor and major tragedies, is excruciatingly precise.\u003c\/p\u003e\n\u003cp\u003eAn ocean and half a century separate us from Ayn Rand. Yet, she offers more than enough reasons to reflect on the real state of affairs in society. Whether the seeds of the Atlases will take root in Ukrainian soil, even in Kyiv, only time will tell. 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