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In 100 Things Every Designer Needs to Know About People, Susan Weinschenk synthesizes decades of behavioral science into design principles that help you make products more intuitive, engaging, and effective. This Ukrainian edition (244 pages, softcover, approx. 235×165 mm), translated by Karina Oproshchenko, makes this essential resource accessible to designers and creators in Ukraine and beyond.
Each of the 100 insights bridges human psychology with design practice. Learn how attention works, why we remember or forget, how visual cues guide decisions, how emotions modulate behavior, and how you can design for habits and distractions. Weinschenk draws on cognitive science, neuroscience, usability studies, and real design case studies to explain how people think, perceive, and act.
This book is ideal for UX / UI designers, product designers, web developers, marketers, and anyone who builds interfaces or experiences. Rather than just presenting theories, it gives you actionable takeaways: what to avoid, what to experiment with, and what works reliably across human minds. If you want to build experiences that feel intuitive, persuasive without being manipulative, 100 Things Every Designer Needs to Know About People is a go‑to reference.