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Unlock persuasive writing with Business Copywriting: How to Write Texts That Attract Customers, a practical handbook by Denis Kaplunov, published in Ukrainian by Nash Format (2024). In this 336-page hardcover (approx. 140×210 mm), Kaplunov blends storytelling, marketing, behavioral economics, and sales psychology to help you craft compelling copy. Learn to engage clients, highlight value, overcome objections, and inspire action—with good and bad examples, self-assessment exercises, and effectiveness criteria throughout
Key Features:
Strategic synthesis of writing, advertising, marketing, and behavioral sales psychology
Full of real-world examples and interactive exercises to improve your writing
Solid, compact hardcover ideal for professionals, entrepreneurs, and copywriters seeking credibility and results
Why You Should Buy:
Learn to craft copy that captivates and converts
Build trust and reputation with persuasive, clear messaging
Applicable for freelancers, marketers, and business communicators