Brilliant Decisions – Dan Ariely (Ukrainian Comic-Style Guide, 216 pp)

Discover Brilliant Decisions, Dan Ariely’s engaging, comic-style guide to navigating life’s choices. Translated into Ukrainian and published by Видавництво Старого Лева in 2025, this hardcover edition (216 pages, 170 × 240 mm) follows protagonist Adam as he confronts a flood of social vs. market norms. Guided by two whimsical “fairies,” he learns to evaluate forces at play and make smarter decisions in business, family, and everyday life. This humorous yet insightful handbook blends behavioral economics with storytelling, making complex ideas accessible and practical

Features:

Author: Dan Ariely, renowned behavioral economist

Translator: D zvinka Zavalii 

Publisher: Видавництво Старого Лева, 2025 hardcover 

Length & Format: 216 pages, 170 × 240 mm, offset paper, black‑and‑white illustrations by Matt R. Trover, hardcover (~700 g) 

Style: Comic‑style non‑fiction; lively visuals make complex topics approachable 

Why Buy:

Humorous & relatable – Visual storytelling simplifies behavioral economics.

Actionable insights – Discover how to balance social vs. market norms in real life.

Culturally adapted – Quality Ukrainian translation and locally relevant examples.

Stylish & durable – Packaged in an attractively illustrated hardcover design.

FAQ:

Is this a comic or textbook?
A comic-style guide blending narrative and behavioral economics—fun yet informative 

Who translated it?
Translated by Дзвінка Завалій

What’s the physical format?
Hardcover, 216 pp, 170 × 240 mm, black‑white illustrations, ~700 g 

Who should read it?
Ideal for adults interested in decision-making, behavioral science, business owners, and anyone who enjoys illustrated non-fiction.