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Build: An Unconventional Guide to Creating Meaningful Things is Tony Fadell’s candid, story-driven blueprint for innovators, makers, and leaders. As the visionary behind the iPod, iPhone, and Nest Thermostat, Fadell has spent decades at the heart of world-changing product design. In this Ukrainian hardcover edition, readers are invited into an “encyclopedia of insights” — a compilation of personal successes, failures, and hard-earned lessons on turning ideas into lasting impact.
Rather than presenting step-by-step formulas, Fadell shares vivid, behind-the-scenes accounts of bringing products to life, scaling teams, and navigating the unpredictable challenges of innovation. He explores the mindset needed to recognize opportunity, the discipline to execute, and the wisdom to know when to pivot or persevere.
Published in 2024 by Видавництво Старого Лева, this edition spans 472 pages in a 145 × 200 mm hardcover format, weighing approximately 510 g. Translated into Ukrainian by Ksenyslava Krapka, the book blends practical know-how with compelling storytelling, making it an essential read for entrepreneurs, designers, engineers, and anyone committed to building something that truly matters.