Customers for Life by Carl Sewell & Paul B. Brown – Ukrainian Hardcover

Customers for Life: How to Turn a One-Time Buyer Into a Lifetime Customer is a compelling guide to building enduring customer relationships, now available in Ukrainian. Authored by service guru Carl Sewell with Paul B. Brown, this book distills decades of automotive dealership success into practical, inspiring lessons. Sewell shares “Ten Commandments of Customer Service” — whether it's choosing the right tone in communication, embodying ethical leadership, or celebrating team successes — each principle is backed by real-world achievements and heartfelt stories.

Published in 2025 by Видавництво Старого Лева, this hardcover edition spans 272 pages, with a convenient 145 × 200 mm format and weighs approximately 500 g. Lacking illustrations, its offset-printed clean layout encourages focused reading. It’s an essential resource for entrepreneurs, managers, and customer service specialists—anyone eager to move beyond transactional interactions and build lasting loyalty.

In an era where excellent service is expected—not exceptional—this book provides an advanced theory of customer service applicable across industries. It equips leaders with tested strategies to surprise clients, exceed expectations, and embed loyalty into company culture. Readers will find motivation and actionable insights to transform occasional buyers into lifelong advocates