Emotion by Design: Creative Leadership Lessons from a Life at Nike
Emotion by Design: Creative Leadership Lessons from a Life at NikeRegular price
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DETAILS INFO
SKU:
9786178203207
Author:
Language:
Ukrainian
Cover type:
Hardcover
Collections:
Finance & Business Books
Delivery of the book "Emotion by Design: Creative Leadership Lessons from a Life at Nike" :1–3 days within Spain,2–6 days across Europe.
Buy the book "Emotion by Design: Creative Leadership Lessons from a Life at Nike" in Ukrainian in Spain and Portugal.
- Books by Greg Hoffman are available at www.booklya.shop.
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Emotion by Design is a compelling guide that delves into the art of building powerful brands through emotional storytelling. Drawing from his 27-year tenure at Nike, Greg Hoffman shares insights into how creativity and emotional resonance can transform a brand's identity. From iconic campaigns featuring athletes like Cristiano Ronaldo and Serena Williams to leading Nike's global brand innovation, Hoffman illustrates how fostering a culture of creativity and empathy can lead to lasting consumer connections. This book serves as both a memoir and a manual for leaders aiming to inspire teams and craft brands that people love