Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design is a compelling guide that delves into the art of building powerful brands through emotional storytelling. Drawing from his 27-year tenure at Nike, Greg Hoffman shares insights into how creativity and emotional resonance can transform a brand's identity. From iconic campaigns featuring athletes like Cristiano Ronaldo and Serena Williams to leading Nike's global brand innovation, Hoffman illustrates how fostering a culture of creativity and empathy can lead to lasting consumer connections. This book serves as both a memoir and a manual for leaders aiming to inspire teams and craft brands that people love