Quantum Marketing: Mastering the New Mindset – Raja Rajamannar (Ukr. Hardcover)

Quantum Marketing by Raja Rajamannar, Chief Marketing Officer of Mastercard, delivers a bold new paradigm for modern marketers navigating an age of unprecedented technological and cultural disruption. Drawing from years of experience at the global forefront of brand strategy, Rajamannar argues that marketing has now entered its Fifth Paradigm: not an evolutionary phase, but a revolutionary reimagining.

In this Ukrainian hardcover edition, Rajamannar outlines how classic marketing theories and tactics are being disrupted by AI, data analytics, immersive technologies, and ever-shifting consumer behavior. He offers forward-thinking strategies—like cultivating brand "chemistry," prioritizing emotional resonance, and leveraging human-centered technologies—that equip professionals to lead rather than react.

Structured with clarity and insight, Quantum Marketing equips marketers, business leaders, and innovators with the vision and tools to thrive in the new digital frontier.