Misbelief: What Makes Rational People Believe Irrational Things – Paperback (2023)
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In Misbelief, behavioral economist Dan Ariely probes why highly rational individuals become susceptible to misinformation—and what drives them to adopt irrational beliefs. Drawing from personal experiences as a target of disinformation and decades of research, Ariely examines emotional, cognitive, personality, and social factors that shape belief formation.
This compelling 320-page paperback, released September 19, 2023 by HarperCollins, offers a rigorous yet empathetic exploration of human perception in a post-truth era. Ariely presents case studies, scientific analysis, and practical strategies to foster collective resilience through empathy—not conflict. With accessible language and universal relevance, this book is essential for readers concerned with social media distortion, political polarization, and rebuilding trust in community.