Negative Bias: Mastering Your Mind – Tierney & Baumeister (Ukr. Hardcover)

Negative Bias by John Tierney and renowned social psychologist Roy Baumeister delves deeply into how the human brain is wired to focus on the negative—how criticism crashes us even when wrapped in praise, how conspiracy theories thrive, and why loving couples still break apart. The authors explain that this tendency, once key for survival in the wild, now skews our modern lives—impacting relationships, careers, politics, and more.

Drawing from groundbreaking psychological research, the book offers practical strategies—such as rationalization techniques, the “Pollyanna principle,” framing bad news properly, and balancing rewards against punishments—to counteract negativity’s grip. Readers gain not just insights but tools to reshape mindset, enhance well-being, and create a world where the brain’s dark bias becomes a manageable ally.