Psycho-Cybernetics — Maxwell Maltz

Psycho-Cybernetics by Maxwell Maltz is a seminal work in the self-help and personal development genre that explores how one’s self-image shapes success, happiness, and achievement. Maltz, originally a plastic surgeon, noticed that even after physical transformation, many patients still viewed themselves as flawed internally. He developed a theory: our mind functions like a cybernetic system, continuously adjusting goals and behaviors based on feedback. Through exercises, visualization techniques, and case studies, Psycho-Cybernetics offers a road map to reprogram negative self-images, overcome limiting beliefs, and unleash one’s true potential. This Ukrainian edition is a hardcover of 384 pages.