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Strategy Beyond the Hockey Stick brings a fresh perspective to corporate growth theory—now in Ukrainian. Written by McKinsey strategists Chris Bradley, Martin Hirt, and Sven Smit, this 256-page paperback deconstructs the “hockey stick” growth myth. Based on in-depth surveys and case studies, the authors reveal how successful companies defied linear trajectories by choosing bold priorities and smart probabilistic thinking.
Combining real-world business stories with clear strategic frameworks, this edition is perfect for business leaders, strategists, marketers, and executives aiming for smart, sustainable expansion. Translated into Ukrainian and published by Laboratoria in December 2021, the compact 145 × 215 mm format is both professional and accessible.