The Brand Game: How to Increase Your Business's Chances of Success (Ukrainian Edition)
The Brand Game: How to Increase Your Business's Chances of Success (Ukrainian Edition)
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DESCRIPTION
The Brand Game is a practical guide to building and managing brands, authored by Ukrainian marketing expert Oleksii Filanovskyi. Drawing on real-world examples from both Ukrainian and global companies, the book outlines clear, actionable steps for creating a successful brand from scratch. Filanovskyi emphasizes that brand building is both an art and a systematic process, requiring creativity and strategic planning. This book is designed for marketers, business owners, and anyone interested in understanding the fundamentals of brand development.
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The Brand Game is a practical guide to building and managing brands, authored by Ukrainian marketing expert Oleksii Filanovskyi. Drawing on real-world examples from both Ukrainian and global companies, the book outlines clear, actionable steps for creating a successful brand from scratch. Filanovskyi emphasizes that brand building is both an art and a systematic process, requiring creativity and strategic planning. This book is designed for marketers, business owners, and anyone interested in understanding the fundamentals of brand development.