The Politics of Design: A (Not So) Global Design Manual for Visual Communication by Ruben Pater – Ukrainian Edition

"The Politics of Design" by Ruben Pater is a compelling guide for designers and communication professionals aiming to create effective and socially responsible visual communication. This Ukrainian edition explores how design solutions circulate in a globalized world with diverse cultural contexts, emphasizing the need for cultural sensitivity. It highlights how images, symbols, colors, and typography can vary in meaning across different cultures and stresses the importance of avoiding stereotypes. Drawing from anthropology and sociology, the book analyzes contemporary visual communication practices both online and offline, providing valuable insights into the cultural significance of visual elements. A practical manual encouraging designers to be more aware and responsible in their work.