Great by Choice – Jim Collins & Morten Hansen (Ukrainian Hardcover)

Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All is Jim Collins’ seminal follow-up to Good to Great. Together with co-author Morten T. Hansen, Collins draws on nine years of rigorous research to uncover why certain organizations flourish in tumultuous, unpredictable environments while others falter. Far from formulaic, this Ukrainian hardcover edition blends data-driven insights with powerful storytelling, exploring themes such as deliberate practice, disciplined innovation, and strategic adaptability.

Through compelling case studies and analysis, the authors identify fundamental principles that enable companies to not only survive but excel amid chaos. Published in 2023 by Наш Формат, this edition spans 384 pages, in a handy 140 × 210 mm hardcover, and weighs approximately 400 g. A must-read for business leaders, strategists, and anyone curious about resilience, leadership, and performance under pressure.