Aesthetic Intelligence

In "Aesthetic Intelligence," Pauline Brown, former Chairman of LVMH Moët Hennessy Louis Vuitton North America, explores the pivotal role of aesthetics in business and personal success. She posits that aesthetic intelligence—the ability to understand, interpret, and articulate feelings that objects and experiences evoke—is a critical yet often overlooked component in creating compelling products and services. Brown argues that, much like a muscle, aesthetic sensibility can be developed and strengthened. Through engaging narratives and practical insights, she provides readers with strategies to enhance their aesthetic awareness, apply it effectively in business contexts, and ultimately create offerings that resonate deeply with consumers. This book serves as a guide for entrepreneurs, executives, and individuals aiming to harness the power of aesthetics to differentiate their brands and enrich their