Естетичний інтелект (Ukrainian Edition), Полін Браун

The book by Polin Brown "Aesthetic Intelligence" shows how important aesthetics are in our lives and, of course, in business. Ms. Brown is convinced: it is a muscle that can be trained, meaning anyone can develop aesthetic sensitivity and apply this skill in practice. According to the author, the aesthetic component of a product is no less important than its functionality, and companies must pay as much attention to aesthetics as they do to financial reports. How to train the "aesthetic muscle", how to form the aesthetic value of products, how to properly communicate this to consumers — on these and other topics, the author engages the reader in a casual conversation, providing numerous examples of strong aesthetic solutions, however, it remains...