Behavioral Economics: Why People Act Irrationally and How to Benefit — Richard Thaler | Ukrainian Behavioral Economics Guide

Author Richard Thaler, Nobel Prize laureate and professor of behavioral finance, presents Behavioral Economics (Поведінкова економіка), a compelling exploration of why human decisions often defy logic. Drawing on decades of research and entertaining real-world examples, this irrational decision-making book examines consumer bias, risk-taking habits, saving challenges, framing effects, and self-control issues. Thaler offers practical insights for marketers, policymakers, and thinkers. This consumer psychology guide is made accessible through humor and clarity.

464 pages, hardcover format (140 × 210 mm), released 2021 by Nash Format 

Highlights include: Nobel Prize insights, economic behavior breakdowns, and business strategies

Ideal for professionals, public officials, and curious minds keen on applying behavioral insights in real life

📌 Frequently stocked by Booklya and popular with Ukrainian readers in Spain.

🎯 Why You Should Buy:

This book overturns the myth of rational economic behavior and shows how understanding irrationality can yield smarter choices—in finance, policy, marketing, and daily life. With entertaining stories and powerful lessons, Thaler provides readers with tools to influence behavior and make better decisions.