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In Effortless, Greg McKeown—father of Essentialism—reveals why doing what truly matters shouldn’t feel like an uphill battle. Drawing on cutting-edge research and real-world examples, he introduces a four-step “Effortless State” framework to help you:
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Reduce friction: Streamline tasks by eliminating unnecessary complexity.
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Automate momentum: Build micro-habits that sustain progress with minimal willpower.
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Leverage flow: Design work environments that promote focus and creativity.
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Enjoy the journey: Cultivate energy and enthusiasm to prevent burnout.
This Ukrainian-language hardcover edition (232 pages; 140 × 210 mm) is thoughtfully translated by Anastasiia Dudchenko and published by Наш Формат in 2021—perfect for anyone seeking a self-help and productivity guide to achieve peak performance with less strain