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Every year, we expand our vocabulary in economics, technology, and marketing—but as David Brooks warns, our moral lexicon is shrinking
In DNA of Personality, Brooks examines how modern society’s pursuit of innovation often neglects ethical principles and inner virtues. Drawing on profiles of exemplary figures, he maps out a “character genome” that reveals how priorities, self-control, and moral incentives shape a strong, fulfilling life. This 376-page Ukrainian-language hardcover edition (145 × 215 mm) is translated by Hanna Ellans’ka and published by Nash Format in 2017