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In Drive: The Surprising Truth About What Motivates Us, bestselling author Daniel Pink overturns the “carrot-and-stick” model of motivation—showing that true drive comes from our innate need for autonomy, mastery, and purpose. Drawing on decades of psychological research and real-world case studies, Pink explains how organizations and individuals can harness this “third drive” to boost engagement, creativity, and fulfillment. This Ukrainian-language softcover edition (208 pages; 145 × 210 mm) from Лабораторія features a fresh translation and practical takeaways for business leaders, educators, and anyone seeking to ignite intrinsic motivation