Good to Great: Why Some Companies Make the Leap… and Others Don’t

Good to Great is the definitive business management classic in which Jim Collins and his research team analyze fifteen years of corporate performance data to uncover why a handful of companies outshine their peers by an average of three times over the long haul. Drawing on rigorous research, Collins distills nine breakthrough concepts—Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, Technology Accelerators, the Flywheel Effect, and more—that together form the “Good-to-Great” framework for achieving enduring excellence. This updated edition includes new insights and a fresh introduction reflecting how these timeless principles apply in today’s fast-paced business world 

Originally published in English by Random House in 2001, this Ukrainian translation—rendered by Oksana Savchin—has sold over 3 million copies and been translated into more than 30 languages, cementing its status as a must-read for entrepreneurs, executives, and anyone seeking proven strategies for sustained growth