About Advertising – David Ogilvy (Ukrainian Hardcover, 2023)

About Advertising by David Ogilvy is a foundational guide to the art and business of advertising, brought to a Ukrainian audience with clarity and style. Ogilvy, often dubbed the "father of advertising," shares insider stories—some successes, some failures—from a career spent crafting some of the most iconic ad campaigns of the 20th century.

This volume offers practical wisdom on brand image, creativity, effective messaging, B2B advertising, and navigating economic downturns. Filled with compelling examples and illustrations, it’s more than theory—it’s a manual for anyone who wants their message to be seen and remembered. The Ukrainian hardcover edition (KSD, 2023) includes 240 pages, size 170 × 245 mm, weighing approximately 725 g, translated by Dmytro Shostak.