Influence: The Psychology of Persuasion (Updated and Expanded)
Influence: The Psychology of Persuasion (Updated and Expanded)
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Influence: The Psychology of Persuasion by Robert B. Cialdini is the definitive guide to understanding how and why people say “yes.” This updated and expanded edition offers even more insights into the psychology behind persuasion techniques, social influence, and compliance. Packed with real-world examples and actionable strategies, Cialdini’s work is essential for anyone looking to master the art of ethical persuasion.
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Influence: The Psychology of Persuasion by Robert B. Cialdini is the definitive guide to understanding how and why people say “yes.” This updated and expanded edition offers even more insights into the psychology behind persuasion techniques, social influence, and compliance. Packed with real-world examples and actionable strategies, Cialdini’s work is essential for anyone looking to master the art of ethical persuasion.