The Elements of Graphic Design by Alex W. White – Ukrainian Edition

"The Elements of Graphic Design" by Alex W. White provides a clear and insightful approach to understanding the fundamentals of graphic design. This Ukrainian edition emphasizes the unity and interaction of design elements—content elements and background—which together visually express an idea and its framing. White’s perspective goes beyond traditional design teachings by focusing on the dynamic role of negative space as a full partner in design. The book guides designers to find the best communicative solutions among many alternatives, emphasizing design not just as a display of creativity but as a tool for effective communication. Illustrated with examples from various eras and styles, this edition is an essential resource for students, professionals, and design enthusiasts.