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Michael Cusumano

The Genius Strategy

The Genius Strategy
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SKU: 9786171501706
Language: Ukrainian
Cover type: Hardcover
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  • Delivery of the book "The Genius Strategy" :1–3 days within Spain,2–6 days across Europe.

  • Buy the book "The Genius Strategy" in Ukrainian in Spain and Portugal.

  • Books by Michael Cusumano are available at www.booklya.shop.
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How do great strategists rise to the top? Gates, Grove, and Jobs were the first business stars in the modern tech world.

Analyzing 30 years of experience managing companies worth a combined $1.5 trillion — Microsoft, Intel, and Apple — this book identifies five essential strategic principles that helped these tech giants outpace their competitors. These rules enabled the iPhone to dominate over Nokia and BlackBerry, Microsoft to outmaneuver IBM, and Intel to surpass Japanese, Korean, and European rivals in microprocessor technology.

This book is a roadmap through the best practices in strategic planning and leadership — a practical guide to becoming an effective strategist.