The Motivation Myth: How High Achievers Really Set Themselves Up to Win

From Inc.com’s most popular columnist, Jeff Haden delivers a counterintuitive yet highly practical guide to lasting motivation, proving that motivation is a result of process—not a prerequisite for action. Drawing on real-world examples (losing 10 pounds in a month, completing a 107-mile mountain-bike race) and his own experience of attracting 2 million monthly readers, Haden offers clear, repeatable strategies for building willpower, establishing small wins, and sustaining momentum toward big goals 

This Ukrainian-language edition—translated by Alexandra Astashova—spans 192 pages in a 140 × 210 mm hardcover format. Packed with practical exercises, illustrative case studies, and a fresh foreword on applying these principles today, it stands out among self-help books, motivational books, and books about psychology for anyone seeking effective, process-based techniques to achieve personal and professional success